One of the projects I’m most proud of is the Your Questions Answered series done for Swell Investing.
The idea for the series came to light in early 2017, and we were up and running by the spring. I knew that long-form educational content resonated the most with my readers, and I wanted an easy way to convert that interest across platforms.
Using my base of knowledge about the audience, the actual questions they were asking, and the messaging we wanted to drive home helped to create the first round of scripts.
From the seed of an idea to these videos becoming one of the highest acquisition drivers we have, I enjoyed every step of the process (and learned a lot along the way).
Here is one of the most popular videos in the series:
The videos were very well received and eventually became our highest converting marketing tool for a few months.